Whether you are looking to increase leads, optimise the user experience or reduce form abandonment, Interaction Dynamics™ has a product to help.
One of the biggest problems currently facing online channels is that they are suffering from extremely low conversion rates.
A study done by Forrester Research found that on average, websites are only converting approximately 1 – 3% of people, into actual leads or sales. When compared to the offline world, retailers in bricks-and-mortar stores are converting approximately 25 – 30% of people who walk into the store.
The reason for this is because online, people have access to too much information and too many options. Recent studies have shown that when faced with too many options, people are prone to avoid making a decision at all and fall into what is known as the 'consideration gap'.
Interaction Dynamics™ has developed a set of products that empower online channels to drive real time conversion optimisation. These products work by learning and analysing specific behaviours and then interacting with users, using an advanced artificial intelligence, to motivate them into a conversion.
Interaction Dynamics™ has a suite of products that increase customer conversion in real time. Each product is tailored for specific needs of your site.
Learn More About:
Lead Generation
Optimise your leads by targeting offers to users who are displaying high buying propensity, but are not converting.
Key Benefits:
- Increase conversion rate
- Improved user experience
- Generate more qualified leads
Form Abandonment
Form Abandonment Prediction technology intelligently recognises when a user is displaying the propensity to abandon a form, and then interacts with user to mitigate abandonment.
Key Benefits:
- Increase form completion rates
- Improved customer experience
- Capture users before they leave your website
Content Replacement
Content Replacement optimises the user experience by targeting personalised content to users who are displaying high interests in specific products.
Key Benefits:
- Improved user experience
- Give users the content they want in a more effective way
- Leverage the ability to cross sell on high interest products