Research shows that most online merchants experience form abandonment rates of 60% – 70%.

Interaction Dynamics™ Form Abandonment Prediction analyses each individual’s behaviours and predicts their propensity to abandon the form, or website. Once it recognises the user is displaying the behaviours of someone who is about to abandon, the technology interacts with the user to reengage them so they complete the transaction before abandoning the website.

Form abandonment is one of the biggest user experience issues currently facing website owners. A well designed website can reduce the amount of abandonment, but any design changes can only be targeted to a subset of the website’s audience.

The Interaction Dynamics™ Form Abandonment Prediction technology is programmed with a range of interactions that speak to users in different ways. Each interaction is designed specifically for the client or product and is built using behavioural economics, decision theory and choice architecture based techniques. These interactions are multivariate tested to ensure the right interaction is presented to the right behavioural profile at the right time; reducing form abandonment rates.