Interaction Dynamics™ Content Replacement technology allows websites to target content to individual users based on their displayed interests and behaviours.

The technology can be embedded into any page of the website creating a customised experience during their entire time on the Site.

A website's home page is often the most valuable real estate on the website. It displays the most popular or highest margin products. Most websites only use static content, this means that even if a user has been to a site before and displayed interest in a specific product or category, they will still be presented with the same stale content.

This can negatively impact user experience; which can mean higher site/cart abandonment rate.

It makes sense to display content to a user that is specific to their interest rather than to show the same old page to a user who has shown no interest in the products displayed. With Interaction Dynamics™ Content Replacement technology you can avoid frustrating the user and maximise the value of your site's premium real estate.